Gillette recently unveiled a five bladed razor called the "Fusion". I can't imagine a single guy saw the commercial for that thing and said, "Thank God, someone finally made a razor with five blades." Four was overdoing it in my opinion. The three bladed razors were nice, I'll give them that, but now it's just a big dick-swinging contest between Gillette and Schick. What's next? A hands free razor with 11 vibrating blades?
I'm a self professed marketing stooge, yet even I think this thing is ridiculous. Any way you put it, it's not something anyone really needs, or even wants. That being said, it will probably sell like hotcakes.